Efforts to operate more sustainably („less negative“) are no longer enough today. Many companies have already taken this step, customer demand is growing as is the interest of investors and other stakeholder groups, and politics is increasing the demands on companies.
Future business models must have a holistic positive impact and create value for all resources used and along the entire value cycle. To achieve this, sustainability must be integrated into thinking and action, thus also enabling integrated reporting. In this way, sustainability becomes a driver of change that calls entire business models into question.
Today, more sustainable products often come with a premium because they already reflect negative external effects in their costs and thus also in their price. In a holistically positive business model, this price premium can be prevented by the overall positive external effects without jeopardizing the margin.
Let me illustrate this by the example of energy consumption: